Responsabilidad Social Empresarial en las Pymes: aproximación de un modelo con base en juicio de expertos

Corporate social responsibility as an organizational management style with multiple benefits, an organizational strategy that contributes to the well-being of society, by achieving a positive impact between the company and stakeholders, creating value and improving the quality of life of those interrelated. However, the form of measurement has not been agreed among researchers. In this sense, this non-experimental cross-sectional research framed within the interpretative research paradigm, identified the factors of the aforementioned responsibility in small and medium-sized enterprises, with the qualitative/quantitative analysis of experts, and the theoretical model of CSR adapted to the context was established. Six fundamental factors were identified: social ecosystem, fair operating practices, economic impact, social security, internal processes and customers. Corporate social responsibility is adapted to the peculiarities of the context.