The Role of Comprehensive Marketing Dimensions in Attaining Competitive Advantage: a Field Study of the Banking Sector in Taiz City

This study examines the role of comprehensive marketing dimensions in achieving competitive advantage within the banking sector of Taiz City. It highlights the importance of market segmentation, positioning, product innovation, pricing strategies, and promotional activities in enhancing customer satisfaction and loyalty.

Publication Details

Journal
Online library Sukhoi State Technical University of Gome (Sukhoi State Technical University of Gomel)
Published
2025-01-01
Primary Topic
Organizational Leadership and Management Strategies
Type
article
Field-Weighted Citation Impact
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article

The Role of Comprehensive Marketing Dimensions in Attaining Competitive Advantage: a Field Study of the Banking Sector in Taiz City

Online library Sukhoi State Technical University of Gome (Sukhoi State Technical University of Gomel)
Organizational Leadership and Management Strategies
article

The Role of Comprehensive Marketing Dimensions in Attaining Competitive Advantage: a Field Study of the Banking Sector in Taiz City

article en

Abstract

This study examines the role of comprehensive marketing dimensions in achieving competitive advantage within the banking sector of Taiz City. It highlights the importance of market segmentation, positioning, product innovation, pricing strategies, and promotional activities in enhancing customer satisfaction and loyalty.

Online library Sukhoi State Technical University of Gome (Sukhoi State Technical University of Gomel)
Industry, innovation and infrastructure
Openalex Percentile: Top 36%
Organizational Leadership and Management Strategies
Open Access PDFOpenAlex
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The Role of Comprehensive Marketing Dimensions in Attaining Competitive Advantage: a Field Study of the Banking Sector in Taiz City · Online library Sukhoi State Technical University of Gome (Sukhoi State Technical University of Gomel) (2025) | TGRS Research Map | TGRS