Protección al consumidor frente a las conductas de los influenciadores digitales en Colombia

This research article aims to carry out a descriptive analysis of the impact that influencers have on consumers at the time of acquiring or obtaining digital or physical products through social networks, with the understanding that these subjects have direct influence. on subscribers who follow them when publishing third-party products. The above, without any link of responsibility between the influencer and the company or entity to which he advertises, since this commercial conduct is not regulated. For this reason, the investigation focuses on determining the protection granted by Law 1480 of 2011 (Consumer Statute), since it is a statute that regulates the conduct and sanctions attributable to producers and suppliers, against the conduct of digital influencers.