PROVOCĂRILE DEZINFORMĂRII ȘI NECESITATEA ALFABETIZĂRII MEDIATICE ÎN SOCIETĂȚILE DEMOCRATICE EST-EUROPENE

This paper explores the crucial role of media literacy in countering disinformation within the context of modern liberal democracies. As the digital landscape evolves, disinformation – both intentional and unintentional – poses significant challenges to democratic processes, public health, national security, and social cohesion. The study emphasizes that media literacy is not merely an educational tool, but a vital defense mechanism, equipping citizens with the critical thinking skills necessary to navigate a complex information environment. By analyzing European Union initiatives, such as the European Democracy Action Plan and the Audiovisual Media Services Directive, the paper highlights the importance of promoting and integrating media literacy across all societal sectors. The research concludes that media literacy is essential for fostering informed, active participation in democracy and ensuring resilience against increasingly sophisticated disinformation campaigns, including those powered by artificial intelligence.