PENGARUH FINANCIAL EXPERIENCE, FINANCIAL SOCIALIZATION DAN SELF CONTROL TERHADAP FINANCIAL MANAGEMENT BEHAVIOR PENGGEMAR K-POP

This study aimed to analyze the influence of Financial Experience, Financial Socialization, and Self-Control on the Financial Management Behavior of K-pop fans. Primary data were collected using an online questionnaire distributed via Google Forms to 296 respondents who met the criteria of having purchased K-pop merchandise or attended K-pop concerts. The questionnaire was disseminated through LINE, Instagram, and X platforms. The collected data were analyzed using Partial Least Square - Structural Equation Modeling (PLS-SEM). The results indicated that Financial Experience (path coefficient: 0.385; p < 0.001), Financial Socialization (path coefficient: 0.328; p < 0.001), and Self-Control (path coefficient: 0.217; p < 0.05) significantly influenced Financial Management Behavior . The model explained 51.8% of the variance in Financial Management Behavior (R&#65533; = 0.518). This study addressed a research gap by examining the relatively unexplored group of K-pop fans to understand the impact of cultural activities on Financial Management Behavior . The findings were expected to serve as a reference for future research by demonstrating the integration of these variables into the Theory of Planned Behavior, while offering practical contributions to improving financial education and policies, particularly for communities with specific cultural characteristics.