Subvertising

Subvertising refers to practices of engaging with advertising critically, both symbolically and materially, and can aim for futures beyond growth-driven economies and consumer-driven cultures. For example, it engages with advertising symbolically through challenging the language of advertising, and materially through illustrating its connections with carbon heavy industries. Subvertising can be understood as both activist practice and a social movement. Subvertising is often used interchangeably or in connection with terms such as culture jamming, anti-advertising, adbusting, and ad takeovers, while in Spanish it is contrapublicidad, and in French antipublicitaire.<p></p>