The (Non-)Intersectional Communication of Technological Activist Institutions Promoting Gender Equality in Information and Communication Technologies in Portugal

The digital gender gap is deeply rooted in historical and social inequalities. In Portugal, public policies have aimed to reduce this disparity by focusing on education and employment. However, these policies often fail to address the social complexity of the issue, such as limited access to quality technological devices and low technological literacy among women from diverse geographical and socio-economic backgrounds. This study analyses the communication strategies of technological activist institutions that promote gender equality in information and communication technologies in Portugal, adopting an intersectional perspective. Focusing on the Instagram posts of four institutions — Portuguese Women in Tech, As Raparigas do Código, Geek Girls Portugal, and Women in Tech Portugal — between January and June 2023, the analysis reveals that, despite notable efforts by these organisations, significant challenges remain in achieving intersectional communication. The study concludes that institutions should reassess and broaden their communication strategies to incorporate an intersectional approach, ensuring continuous and diverse representation. Decentralising activities and promoting online events are identified as critical strategies for increasing participation and reducing inequalities.