L’Intelligence Artificielle dans les industries culturelles et créatives, une opportunité ou une menace pour la création artistique ivoirienne : quelle stratégie adopter

Scientific and technological progress has always made it possible to solve many of the problems associated with human existence. In recent years, however, questions have been raised about the unbridled quest for ever more powerful tools that ultimately succeed in rendering human competence obsolete in the performance of certain tasks. Today, the pronounced use of Artificial Intelligence (AI) in several fields of activity seems to pose a threat, despite the performance and qualitative support provided by this new tool. In view of this concern, this article looks at the impact of Artificial Intelligence (AI) on the Cultural and Creative Industries (CCI) in general, and on artistic creation in Côte d’Ivoire in particular, with a view to identifying the best strategy to adopt. Thus, using a methodology based on documentary and iconographic research, the results of the study highlight the new existential relationship between AI and CCIs, on the one hand, and on the other, identify the opportunities and threats that AI represents for Ivorian artistic creation, while formulating proposals to be considered so that a synergy of action is led by the State and cultural players to implement new approaches with a view to the efficient growth and protection of artistic and cultural activities.