MARKALARIN KURUMSAL SOSYAL SORUMLULUK FAALİYETLERİNDE YÖNETİCİLERİN AHLAKİ OLGUNLUK VE TOPLUMSAL FAYDACILIK ALGI VE TUTUMLARININ ROLÜ

This study examines the role of managers’ perceptions of moral maturity and utilitarianism in successfully implementing corporate social responsibility activities. Corporate social responsibility is an ethical approach that aims to increase the economic performance of businesses by assuming their social and environmental responsibilities, moral maturity is an approach that seeks to ensure that managers consider social and universal ethical values in ethical decision-making processes, and social utilitarianism is an approach that seeks to increase the general welfare of society. In the study, the effects of these concepts of moral maturity and social utilitarianism on corporate social responsibility were tested with simple and multiple linear regression analyses and the findings showed that significant and positive effects emerged. In this context, it is aimed that the study will contribute to the development of brands’ corporate social responsibility strategies and the strengthening of the ethical leadership skills of brand managers.