Impact of service quality, communication, and financial aspects on kurash athletes performance through motivation

Introduction: This study extends our previous research about the effect of service quality on achievement motivation in kurash sport in Indonesia that have been published on retos. Objective: This study aims to analyze the effect of service quality, communication, and financial aspects on athlete performance through motivation in exercising Kurash in Indonesia. Methodology: This research employs a quantitative correlational approach, utilizing structural equation modeling (SEM) with SmartPLS 4 for student, complemented by regression analysis using SPSS. The sample comprised 100 Kurash athletes (61 male and 39 female). The male category comprised 61 athletes with a mean age of 16.2±1.8 years, an average training experience of 2.8 ± 5.3 years, and an average weekly training duration of 4.5 ± 2.1 hours. The female category consisted of 39 athletes with a mean age of 22.8±8.8 years, an average training experience of 5.7 ± 8.8 years, and an average weekly training duration of 8.2 ± 3.1 hours. Results: Correlation analysis revealed significant relationships between the predictor variables (service quality, communication, and financial aspects) and the mediator variable (athlete motivation). Linear Regression Analysis indicated significant relationships with p-values less than 0.05 in several aspects. Discussion: These findings underscore the critical importance of effective service quality management, open communication channels, and adequate financial support in fostering athlete motivation and ultimately enhancing the performance of Kurash athletes.