Implementación de Estrategias Directivas para el Crecimiento Institucional: Estudio de la Cooperativa de Taxis “Sultana del Café”, Jipijapa

This article has as its theme “Implementation of Management Strategies for Institutional Growth: Study of the Taxi Cooperative ‘Sultana del Café’, Jipijapa” the research focuses on two main variables: managerial strategies and institutional growth, these strategies include the optimization of resources, improvement of service quality and diversification of services offered, this growth is crucial for the cooperative as it allows it to adapt to changing market demands and maintain a competitive position in the transportation sector, with the objective of identifying best practices in the implementation of strategies that can be adapted by other similar cooperatives. The methodology used in a mixed approach combining qualitative and quantitative methods with a non-experimental cross-sectional design. The main results show that the cooperative is applying strategies, but not adequate in the activities of the institution, therefore, the associates are not in synchrony with the communication to the decision making with the fulfillment of the proposed objective. It is analyzed how these strategies have a direct impact on the institutional growth of the cooperative, providing a guide for decision making.