Financial literacy levels and their impact on the entrepreneurial aspirations of the inhabitants of the Velasco Riobamba parish - Ecuador

Financial literacy is a key factor for economic and social development, as it allows people to manage their resources efficiently and make informed decisions. In Ecuador, financial education levels are low compared to the regional average, which negatively impacts the entrepreneurial capacity of the population. In the Velasco parish of the Riobamba canton, Chimborazo province, this situation is reflected in the difficulty of the inhabitants to access adequate financial knowledge, which limits their aspirations and possibilities of entrepreneurship. This study aims to analyze the relationship between financial literacy and entrepreneurial aspirations in this community, using a mixed approach that combines quantitative and qualitative methods. Through surveys and interviews, the level of financial knowledge will be assessed and the factors that influence the economic decisions of the inhabitants will be identified. The research seeks to generate financial education strategies adapted to the local context, in order to strengthen entrepreneurial capacities and promote the economic development of the Velasco parish. The results obtained may serve as a basis for future interventions in financial education in rural areas of the country.