Factors Influencing Gen-Z in Applying Jobs: The Role of WorkLife Balance as a Moderating Variable

Currently, Generation Z is entering the workforce which is a challenge for companies because this generation has a change in perspective towards the world of work compared to previous generations. This study aims to help organizations understand the factors that influence generation Z's interest in applying for jobs so that companies can adjust recruitment strategies to attract generation Z because each generation has different values, preferences and expectations from jobs and employers. Data collection in this study was conducted online (google form) with a structured questionnaire. A total of 305 research samples were recruited using purposive sampling. The sample characteristics in this study were final semester students and fresh graduates in Yogyakarta. This study used SmartPLS statistical analysis tool to process the data. The results of this study indicate that work life balance moderates the influence of work environment, work flexibility and corporate reputation on Gen-Z's intention to apply for a job. The work-life balance variable as a moderation variable was proven to weaken the influence of the work environment on Gen-Z's intention in applying for a job, while the work-life balance strengthened the influence of work flexibility and company reputation on GenZ's intention to apply for a job.