ENVIRONMENTAL MANAGEMENT AS A TOOL FOR THE GREENING OF THE ECONOMY

Introduction. The urgency of greening the economy, management processes at all levels, and production activities is driven by the increasing dynamism of anthropogenic impacts on the environment, the intensification of its negative consequences, and the emergence of new negative factors associated with the current wartime conditions in Ukraine. An important tool that enables the reduction of negative environmental impacts and effective environmental risk management is environmental management. Methods. A complex of research methods was used to achieve the set objective: theoretical methods such as analysis, synthesis and comparative analysis based on the criteria of efficiency, sustainability, and the integration of environmental standards into production processes, as well as the systematization and generalization of conceptual provisions in the scientific literature on the researched topic. Results. An important tool for greening the economy is environmental management, which is closely linked to the concept of sustainable development. The author proposes a definition of "environmental management" as a systematic, goal-oriented activity aimed at greening the economy, taking into account the principles of eco-efficiency and environmental justice. The goals and functions of environmental management, as well as its economic, social, and environmental effects, are identified. The importance of developing environmental management within the system of environmental entrepreneurship, particularly in the context of Ukraine's post-war recovery, is emphasized. Greening the economy includes reducing environmental impact, introducing innovations, and changing consumption patterns. It requires the innovation of technological, social, and institutional spheres, and the involvement of all societal participants. Systematicity, flexibility, and integrity are identified as key advantages of greening. Effective management mechanisms that harmonize the economic, social, and environmental aspects of development are crucial. This is supported by the case studies of leading global companies presented in the article. Greening business is essential for long-term survival and creates value for all stakeholders. Discussion. The obtained results are applicable in theoretical and practical areas regarding the greening of the economy, the modernization of environmental policy, the strengthening of the environmental orientation of business activities, and the improvement of environmental management.