Financiamiento del emprendimiento y estrategias para su fortalecimiento: Caso Ocaña, región del Catatumbo

Entrepreneurship is a fundamental territorial economic development strategy in any geography, especially in Ocaña, Norte de Santander, due to its central role in the Catatumbo region. This area has been deeply affected by violence associated with the production and commercialization of illicit crops, leading to a high number of violent deaths and the continuous forced displacement of the rural population. This crisis has intensified in recent years, resulting in countless deaths due to clashes between guerrilla groups. Given this situation, supporting entrepreneurship financing should be a priority in these areas as an alternative to diversify economic activity and promote the region's recovery. Therefore, the purpose of this document is to determine entrepreneurship financing and strategies for its strengthening in Ocaña, within the Catatumbo region. The research follows a qualitative case study approach, specifically analyzing the twelve financial institutions operating in the Catatumbo region. The findings outline seven strategies as mechanisms to strengthen entrepreneurship financing, contributing to economic and social sustainability. The study concludes that aligning public policy and private support is essential for effectively financing entrepreneurship in Colombia.