Desenvolvimento de um negócio para controle de abastecimento de combustível para pequenas e médias frotas de transporte e máquinas agrícolas

This technical report aims to describe the process of analysis, decision-making and implementation of an automation system for controlling fuel supply for small and medium-sized companies with fleets of vehicles, trucks, buses and machinery (agricultural, civil construction and road infrastructure). This solution could provide market expansion for the company ExcelBr, which already serves large companies in the same segment, ensuring the sustainability of its growth. This article uses the problem-solving methodology proposed by Marcondes et al. (2017) which starts with the identification of the opportunity, diagnosis, proposal of a solution, validation of the proposal with potential customers and initial implementation of the project. The process presented has the potential to be applied to other companies that purchase fossil or ecological fuel (ethanol) in the mining, container logistics, railway system, diesel-consuming power generators and small road and urban fleets, which envision the implementation of new technology-based projects and operations in new markets with controlled risk.