Desafios da Comunicação Digital em equipes ágeis: uma proposta de Framework

The study examines the impact of digital communication on remote or hybrid agile teams, identifying challenges and opportunities associated with replacing face-to-face communication with digital interaction. It proposes practical solutions to enhance collaboration. Using a qualitative approach, we conducted 15 semi-structured interviews with IT professionals. The data were automatically transcribed using Transkriptor software and subsequently analyzed through Bardin's content analysis methodology, supported by Atlas.ti (version 24) for thematic coding and pattern identification.The results indicate a preference for hybrid models and demonstrate good overall adaptability, but highlight seven key challenges: criticality assessment, alignment, availability, dehumanization, improvisation, technological limitations, and managerial challenges. The research contributes academically by exploring concepts such as "digital concealment" and the importance of a "culture of availability," while also proposing a Digital Communication Challenge Framework (DCCF) to address these challenges, thereby improving management and collaboration.