Dick's Sporting Goods Case Competition: House of Sports Transformation

For this project we represented the School of Business by entering the Dicks Sporting Goods Case Competition. We explored the current purchasing behavior of customers who attended the Dicks Sporting Goods House of Sports and then crafted suggestions on what the Dicks Sporting Goods brand should do moving forward. We also are presenting on our reflections on what to improve on with this competition in the future.