CURRENT APPROACHES TO REDUCING ALCOHOLISM IN THE REGION'S POPULATION (USING THE EXAMPLE OF THE KRASNOYARSK TERRITORY)

Purpose of the study – update approaches to preventing the spread of alcohol and reducing the alcoholization of the population based on residents’ assessment of the legislative measures taken in the country aimed at reducing alcohol consumption. Material and methods. The socio-hygienic study was carried out using a continuous sample method, representative by gender and age of the population of the region. Residents of 46 municipalities of the Krasnoyarsk Territory took part in the survey, a total of 564 people, of whom 51 % were women and 49 % were men. Descriptive statistics are presented as percentages and standard errors. Comparative statistics were performed using the Chi-square test with Yates' correction and Fisher's exact test. Data analysis was carried out using descriptive statistics methods using Excel and the IBM SPSS Statistics statistical package. Results. The measures taken in Russia to reduce the alcoholization of the population have led to a decrease in the total volume of alcohol consumption. But the problem of a fairly high alcoholization of the population, alcohol mortality in Russia and low medical literacy in terms of the harm of alcohol remains relevant. The opinions of residents of the Krasnoyarsk Territory on government restrictive measures are ambiguous: more than half of respondents (55.6 %) believe that alcohol consumption harms society, while half of respondents (50.3 %) note that government restrictions on the sale of alcohol are not able to reduce the level of drunkenness in Russia. The proposed specific measures to increase the price of alcohol and the sale of alcohol without advertising are approved by only 30-40 % of the population, while more than 70 % of residents of the region are convinced that the state should not interfere in the private lives of citizens. Conclusion. The results obtained showed that government measures to limit alcohol consumption do not find the proper response from the population, which indicates the need to introduce new approaches to solving the problem of alcoholization of the population by intensifying educational activities and developing health literacy of the population within the framework of municipal interdepartmental programs.