ANALYSIS OF INFLUENCES ON PERFORMANCE AND RISKS IN THE ROMANIAN PRINTING INDUSTRY

In an economic environment characterized by rapid changes and significant technological innovations, the printing industry in Romania is undergoing a period of transformation and adaptation. Although traditional, this industry plays a vital role in the national economy by contributing to the production and distribution of cultural and commercial goods. In the face of these transformations, risk management becomes a critical component for ensuring the sustainability and competitiveness of firms in this sector. In our study, we will evaluate the economic performance and associated risks of the top 20 companies operating in the Romanian printing industry, registered under the NACE code 1812, selected based on their turnover in 2023. The analysis covers a seven-year period from 2017 to 2023, providing a detailed assessment of the evolution of these companies. This comparison allows for a deep understanding of the sector's dynamics and how different companies manage risks and optimize their financial performance. The study is structured around three main classes of indicators: economic, profitability, and risk. Each class of indicators is analyzed to identify significant trends and variations in company performance, as well as to assess the impact of risk management strategies. Within the analysis of risk and profitability indicators, modern methods and techniques for risk mitigation and profitability enhancement are introduced, aiming to provide practical and innovative solutions for companies in the industry.