СИСТЕМА АНТИКРИЗОВОГО УПРАВЛІННЯ ПІДПРИЄМСТВАМИ В УМОВАХ СВІТОВОЇ НЕСТАБІЛЬНОСТІ

This article presents a comprehensive study of crisis management in enterprises under current global challenges, including economic instability, geopolitical tensions, military aggression, and increasing market competition. The study emphasizes that effective business performance in such a dynamic and unpredictable environment requires the implementation of modern management approaches based on flexibility, adaptability, and proactive responses to both internal and external threats. The article analyzes the evolution of theoretical approaches to crisis management, classifies types and sources of crises, and identifies key destabilizing factors affecting enterprise efficiency. Particular attention is given to the analysis of enterprise resilience, the development of strategic crisis response scenarios, and the introduction of diagnostic tools for early detection of crisis symptoms. In addition, the study outlines the core components of an integrated crisis management system in enterprises, including risk assessment, crisis prevention mechanisms, decision-making strategies, and organizational transformations during periods of instability. The necessity of adapting crisis management measures to the specifics of the external environment – particularly the conditions of war and economic shocks – is also highlighted. The study examines the approaches employed in enterprise management during times of crisis. It provides a classification of the factors that lead to the emergence of crisis situations in business operations. Special attention is given to the importance of applying innovative managerial solutions, particularly in light of current challenges driven by economic and political instability, industrial crises, and the consequences of military actions. The findings of the study highlight that the implementation of advanced management approaches is not only a competitive advantage but also a critically important condition for ensuring the viability and sustainability of enterprises during periods of crisis. To ensure the reliability of the research results, a set of general scientific and specialized methods was applied, including analysis and synthesis, the systems approach, comparative analysis, economic and statistical methods, SWOT analysis, and scenario modeling.