Трансформація системи менеджменту підприємств в умовах цифровізації сфери фінансових послуг

The article describes the impact of the digital transformation of financial services on the enterprise management system, namely: integration of digital financial data, automation of digital algorithms of financial operations, strengthening of the financial control system, transformation of working capital management processes, development of new digital financial products and services, and changes in the management structure enterprises. The scientists' interpretation of the concept of "transformation of the enterprise management system is systematized, and the author's definition of this term is also provided. Processes affecting the specifics of the digital transformation of the enterprise management system are considered. Immanent signs of partial or complete transformation of the enterprise management system in the conditions of digitalization of the financial services sector are outlined. The prerequisites of the process of transformation of the enterprise management system in the conditions of digitalization of the financial services sphere are graphically presented, such as: definition of the purpose and strategic tasks of the transformation of the enterprise management system; assessment and audit of the existing management system of the enterprise; identification of weaknesses in the management system and lagging behind modern trends in financial digital calculations; development and approval of criteria for evaluating the effectiveness of potential transformational changes; identification of potential tools and approaches for the implementation of the process of transformation of the management system in the conditions of digitalization of the financial services sphere; establishment of appropriate models of necessity and available opportunities to replace the existing management system; development of a set of measures for further improvement of the introduced and transformed management system at the enterprise. Structured factors affecting the process of transformation of the enterprise management system in the conditions of digitalization of the financial services sphere. The key stages of the transformation of the enterprise management system are defined, namely: diagnostics, which includes the analysis of the current state of the enterprise, identification of problem areas and determination of transformation goals; strategy development, which includes the development of a detailed transformation plan, including the definition of priorities, resources and responsible persons; implementation, which includes the implementation of changes at all levels of the enterprise; control and evaluation, which include monitoring the transformation results and making the necessary adjustments. A number of challenges that the company must solve for the successful completion of transformational changes in the management of the company and a set of countermeasures that can compensate for the negative effect of the challenges are described.