Соціальна відповідальність як засіб підвищення ефективності функціонування небанківських фінансових установ в умовах воєнного стану .

The estimated state of the financial services market requires search for means and methods to activate the activities of its main subjects, financial intermediaries, increasing their efficiency in functioning. Identified main reasons for the low efficiency of non-bank financial institutions in the market financial services, which was the result of both the financial and economic crisis, the COVID-19 pandemic and the problems associated with non-compliance with certain requirements current legislation in the process of providing financial services. The significant complication of the situation in the financial services market due to the introduction of martial law as a result of military aggression against Ukraine is demonstrated. It is noted that in under martial law, the functions of non-bank financial institutions that are aimed at restoring trust in them, at the security of their money contributions to protect their financial interests, which involves the development and implementation of a new business strategy for financial intermediaries based on the principles of social responsibility.  The essence and nature of the specified strategy are revealed by identifying the social responsibility of financial intermediaries in foreign affairs and internal environments. The most significant manifestations of customers' social responsibility are given the most attention. For the successful implementation of the policy of social responsibility, it is shown that institutional support is needed and the corresponding scheme is provided. A scheme for the implementation of social responsibility of non-banks has been developed financial institutions under martial law, which takes into account their special features functioning in the situation that developed as a result of military aggression against of Ukraine. It is noted that the implementation of non-bank financial institutions of the principles of social responsibility contributes to the increase effectiveness of their functioning, activation of the financial services market and forms the conditions for the sustainable development of the national economy.