Wine tourism : a new ally of the vineyards ecological transition

How wine tourism can both enhance and promote actions in favor of the environment in general and biodiversity within the vineyards in particular ? This presentation is based on a research that involves several actors and several scales. It examines how the promotion of agro-ecological practices – particularly those focused on the preservation and/or development of biodiversity – in the wine tourism offers, can both interest tourists, benefit winegrowers, and promote the ecological transition of winegrowing areas.