“A Threat to the Family”: Phyllis Schlafly and the Construction of Negative Group Identity

In this dissertation, I argue that Phyllis Schlafly’s fight against the proposed Equal Rights Amendment (ERA) from 1972 to 1976 helped construct the “pro-family” political identity that opposed the ERA and came to define social conservatism in American politics. She did this through the creation and elaboration of a negative group identity: individuals defined by their desire for an imagined past of traditional, stable hierarchies. By taking an anodyne piece of legislation and framing its supporters as direct threats to the status quo, Schlafly effectively mobilized a group of previously apolitical actors towards political activism. In the process, she helped export her Manichean worldview of the virtuous against the vicious onto American politics, a legacy prevalent in the age of Trump.