Travel Behavior Study on Shared Micromobility Service

This study investigates the travel behavior on the shared micromobility service around Purdue University West Lafayette campus area. It aims to understand the shared micromobility user patterns and identify the barriers of adoption. The study was enlightened by the influence of pandemic on transportation choices and the shift on transportation habits, and the gap identified was the understanding of the college related population. The research method was a constructed survey distributed among Purdue University’s students, faculties and staffs. A total of 143 valid responses were collected, comprising 73 current users and 70 non-users. Results indicate that shared micromobility is primarily limited to short, infrequent trips and should be considered as a substitute for walking. The majority of users expressed satisfaction with service speed and accessibility. Conversely, non-users cited a preference for traditional transportation methods, perceived lack of necessity, and significant safety concerns along with parking and roadway behavior violations by existing users. The study concludes that while shared micromobility being time-efficient and holding potential disability accessibility and recreational values, it has yet to establish itself as a routine mode of transportation. To enhance adoption, recommendations include implementing free trials, increasing awareness of efficiency and recreational benefits, addressing safety concerns through improved infrastructure and education and enhancing the connection between the operators and the government. The research highlights the importance of combining user perception data with objective trip metrics in future studies to support sustainable and inclusive mobility planning in university settings.