The Role of Digital Influencers on TikTok in Disseminating the Qur’an and Hadith: A Narrative Review

In this fast-paced digital era, social media, particularly TikTok, has become a primary platform for disseminating information, including religious teachings. This article examines the role of digital influencers on TikTok in disseminating the Quran and Hadith, as well as their interactions with followers. Utilising a qualitative design, the study involves influencers who are active and have a significant following in the field of Islamic knowledge dissemination. The findings indicate that influencers’ digital presence on TikTok, as a medium for disseminating the Quran and Hadith, is characterised by the portrayal of the influencer's character, interaction and engagement between the influencer and followers, as well as creativity in delivery. Additionally, a sample focus is provided on selected TikTok accounts in the field of the Quran and Hadith. However, they also face challenges such as the risk of spreading misinformation and the limitations of short video formats. Nevertheless, TikTok offers opportunities to reach a broad audience and build supportive communities. This article aims to provide in-depth insights into how TikTok can be effectively used to educate and influence the younger generation in practising Islamic teachings.