Seaside holiday preferences versus tourists' budgets. A multinominal logistic analysis

Tourists' holiday budgets are generally a constraint to be taken into account when choosing destinations, influencing their actual preferences. Starting from this fact, based on a statistical survey, the paper analyzes the options of Romanian respondents regarding seaside holiday destinations in four countries (Bulgaria, Turkey, Greece and France) under the conditions of holiday budgets per person that, together with the gender of the respondents, describe their characteristics. A multinomial logistic regression model was used to evaluate the chances of tourists choosing certain destinations, as well as to determine the odds between them. The results obtained can constitute a source of information for tourism operators, in order to substantiate the offers for their target audience.