The Role of Graphics and Packaging in Brand Protection

This project was focused on how packaging and graphics can be utilized to help minimize the occurrence and risks of counterfeit products in the pharmaceutical industry. During this project, a brand protection plan for a fictional pharmaceutical product was formulated that focused on both developing packaging that is difficult to counterfeit and fostering consumer education. This plan involved covert, semi-covert and overt anti-counterfeiting features which were implemented in the packaging. An educational website was also created for users and distributors in order to enable the end users to identify if that product is genuine. The project objective was to better understand how graphics and packaging can be used to protect products from counterfeiting, and to better understand how graphics and packaging can be used to protect users from counterfeit products.