Montana Folk Festival 2024, Butte, Montana

This study was conducted for the non-profit Mainstreet Uptown Butte to provide insight into the characteristics of attendees of the 2024 Montana Folk Festival. Paper surveys were completed by 567 attendees of the event. Results show that over 80% of respondents were residents of Montana, of which 18% were from Butte-Silver Bow County. Out-of-county respondents spent an average of 3.3 nights in Butte-Silver Bow County, reporting a total spending of $130,608.00, mostly in hotel/motel/bed and breakfasts. Results provide event organizers and Mainstreet Uptown Butte with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding the visitor spending associated with the event.