Illuminating Ethical Dilemmas in AI-Driven Regulation of Healthcare Marketing on Social Media

This paper explores the issues, ethical considerations and challenges social media platforms must navigate when using AI (Artificial Intelligence) as a filter for online healthcare advertisements. We examine the emergence of healthcare misinformation on social media platforms, which pose significant public health risks. We discuss the severe consequences of healthcare misinformation, including undermined public trust in the healthcare system, strained healthcare resources, and compromised individual health. Drawing on theoretical and applied ethical frameworks, the paper discusses the nuances of each ethical framework and the moral responsibilities of social media companies in regulating misinformation.