FEATURES OF INDUSTRY IDENTIFIERS IN CHINESE ERGONOMY (NAMES OF RESTAURANTS AND CAFÉS IN THE CITIES OF HARBIN AND CHONGQING)

The article examines the peculiarities of using industry identifiers in ergonyms - names of restaurants and cafés in Harbin and Chongqing, China. The study’s relevance lies in the fact that research on ergonyms, particularly in the Russian academic space, predominantly focuses on proper names, while industry identifiers, as an important component of these names, often remain overlooked. However, studying their lexical, grammatical, and word-formation features is important, considering the traditions of Chinese nomenclature and legal requirements for company names in China. This study analyses the structure of ergonyms, their functions, classification, and the influence of cultural, historical, and linguistic factors on naming. The material for the study consists of 544 ergonyms collected through a random sampling method. The author identifies four key categories of industry identifiers: with temporal markers, using foreign vocabulary, with archaic words in new meanings, and with modern vocabulary in new meanings. The results show that in Chongqing, archaic terms and foreign borrowings are actively used in ergonymic nominations, while in Harbin, namers of restaurants and cafés remain committed to traditional Chinese identifiers. The conclusions emphasise the importance of industry identifiers in the process of ergonym nomination as indicators of cultural and social changes in the urban linguistic environment.