Exploring the primary drivers of innovation in fintech startups: a case of Sasai

The traditional financial services business has seen rapid change as a result of the digital transformation brought about by the fourth industrial revolution, which has given rise to sophisticated technology-enabled financial services, or fintech. Because of its disruptive nature, fintech is rapidly gaining popularity all around the world. This movement is mostly supported by participants who are underserved by traditional financial service providers. Global investments in fintech are growing rapidly each year because to the increased interconnection brought about by the digital revolution. The word "fintech" describes a wide range of innovative applications in a variety of services, including insurance, asset management, payments, and financing. The literature and visualization research do not adequately address the role of financial regulations, the impact of fintech advancements in payments and financial services, or their future trajectory. The creation of an innovation management framework for Fintech start-ups in Zimbabwe was examined in the study. The objective was to assess the elements that help Zimbabwe's constantly expanding economy produce creative solutions. There were 650 people in the research population, resulting in a sample size of 250. A 50% response rate was obtained by distributing the questionnaires over an internet link. It was found that some of the main factors driving innovation in Zimbabwe's start-ups are customer demand, appropriate regulatory pressures, and technology improvements. Second, this simple method allows us to think about innovation from a wide angle even though it is micro-focused. The study's findings broaden our knowledge of fintech developments in the financial services industry and highlight how crucial these innovations are to figuring out how businesses will develop going forward. The study's conclusions have implications for scholars who might utilize them as a reference to develop a thorough mapping and a comprehensive comprehension of fintech advances.