Development of e-commerce platform for postnatal confinement services: bridging maternal health and digital innovation

Accessing reliable postnatal confinement care remains a challenge for many expectant women due to the fragmented nature of available services. Currently, there is no centralized platform that allows expectant women to efficiently search for, compare, and evaluate service providers. Information about caregiver qualifications, experience, pricing, and service availability is scattered across multiple sources, making the process time-consuming and often frustrating. The lack of verified reviews and recommendations further contributes to concerns regarding safety and service quality. This paper introduces Pantang.com, a Business-to-Consumer (B2C) e-commerce platform developed to streamline access to postnatal confinement services. Employing the Agile development methodology, the platform was iteratively designed based on continuous user feedback to ensure responsiveness to user needs. Key components of the development process include user requirement gathering through surveys, intuitive interface design, and the implementation of features to enhance usability and trust. Pantang.com offers comprehensive caregiver profiles, user ratings, and verified reviews to promote transparency and informed decision-making. Filtering tools allow users to search by location, price, and service type, while integrated booking and secure payment functionalities improve convenience and transactional safety. To ensure platform effectiveness, ongoing testing and iterative updates are conducted based on user engagement and feedback. By addressing existing market inefficiencies and leveraging digital innovation, Pantang.com provides a centralized, user-centric solution for postnatal care. The platform aims to empower mothers with accessible, trustworthy, and efficient support during the critical postnatal period