Data Analytics Strategies for Growth and Sustainability

Implementing data analytics impacts organizations financially and operationally. Business leaders can improve operational capacity and increase profitability and sustainability when data analytics are embedded and used throughout an organization. Grounded in the Baldrige excellence framework, the purpose of this qualitative single case study was to explore strategies senior leaders used to successfully implement data analytics to improve performance management and long-term sustainability. Data were collected using semistructured interviews and a review of organizational documents, including a review and assessment of the company website. The themes that emerged from the thematic data analysis were (a) process strengths, (b) process opportunities, (c) results strengths, and (d) results opportunities. A key recommendation is for leaders to integrate multi-tiered strategic planning to ensure alignment with overall company objectives. The implications for positive social change include the potential for creating new job opportunities and promoting a collaborative working environment for employees. When businesses thrive, their employees may gain improved work compensation.