An Analysis of Climate Change Communication in the Modern World: What Works and What Doesn’t

Effective climate change communication is a broad and widely researched topic, attempting to address how to communicate the issue of climate change in a way that will not only lead people to believe in and to care about it, but also to act on the changing climate. While individual action is progress made, collective action is more effective and more often the goal of this communication. Climate change is consistently considered to be one of the most critical political issues due to its time sensitivity and exponentially increasing, drastic results. Scientists have agreed that climate change is an impending and crucial issue but have been unable to utilize this information to mobilize public support and action, which has led other scholars to work to understand how to best deliver this information in a way that promotes collective action.