From Authenticity to Masked Performing: The Effects of Avatar Setting on Open-mindedness

Metaverse meetings have emerged as a new approach to facilitate creative teamwork. However, prior research on metaverse meetings mostly views them as new communication mediums, and little is known about how hyper-realistic avatar design impacts individual open-mindedness. In practice, avatars can be customized to either mirror the real world with realistic avatars or reflect the alternate virtual world with idealized avatars. Combining self-discrepancy and performing theories, we propose that the mechanisms of role performing are what differentiate avatar interactions from real-face interactions. By conceptualizing the metaverse as an acting stage, we also identify how standpoint settings complement the effects of avatars through different perspective taking. A controlled laboratory experiment is scheduled to test the research model. This paper can provide a comprehensive understanding of the impacts of realistic and different levels of idealized avatars on individual open-mindedness and offer guidance on metaverse design and usage in enhancing more open mindsets.

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Publication Details

Journal
Journal of the Association for Information Systems
Published
2025-08-15
Primary Topic
Laser Design and Applications
Type
article
Field-Weighted Citation Impact
0.00

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article

From Authenticity to Masked Performing: The Effects of Avatar Setting on Open-mindedness

Journal of the Association for Information Systems
Laser Design and Applications
article

From Authenticity to Masked Performing: The Effects of Avatar Setting on Open-mindedness

article en

Abstract

Metaverse meetings have emerged as a new approach to facilitate creative teamwork. However, prior research on metaverse meetings mostly views them as new communication mediums, and little is known about how hyper-realistic avatar design impacts individual open-mindedness. In practice, avatars can be customized to either mirror the real world with realistic avatars or reflect the alternate virtual world with idealized avatars. Combining self-discrepancy and performing theories, we propose that the mechanisms of role performing are what differentiate avatar interactions from real-face interactions. By conceptualizing the metaverse as an acting stage, we also identify how standpoint settings complement the effects of avatars through different perspective taking. A controlled laboratory experiment is scheduled to test the research model. This paper can provide a comprehensive understanding of the impacts of realistic and different levels of idealized avatars on individual open-mindedness and offer guidance on metaverse design and usage in enhancing more open mindsets.

Journal of the Association for Information Systems
Central South University (CN), Hong Kong Polytechnic University (HK), City University of Hong Kong (HK), Hong Kong University of Science and Technology (HK)
National Natural Science Foundation of China
Openalex Percentile: Top 51%
Laser Design and Applications
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