Стратегічний наратив як складова системи державного управління США

The article explores the concept of strategic narrative, analyzes the evolution of its application in US strategic communications, in particular in the field of national security. The role of strategic narrative in determining US state information policy is outlined. Domestic academic researchers dealing with the topic of strategic narrative are indicated, as well as related official documentation of the state of Ukraine, including in the context of the direct involvement of this concept in it. The article covers the main stages and actors that contributed to the inclusion of the concept of strategic narrative in the official US political discourse, as well as the contexts that led to the growth of its relevance. Conceptual approaches to strategic narrative in US academic and expert circles are considered. The relationship between the strategic narrative and the institutionalization of strategic communications in the sphere of US political management is described. A separate part is devoted to the consideration of the functions of the strategic narrative as a tool for forming organizational strategy, defining employee roles, and articulating axiological principles implemented through communication policy. Its significance in forming the identity of business, state, and international structures, influencing public perceptions, and legitimizing political actions is substantiated. The aspects of the application of the strategic narrative in the information space are considered, in particular its role in designing the external positioning of the state. An analysis of the implementation of the strategic narrative in official US political documents is conducted. Its significance in the formation of public opinion and US foreign policy is determined. The conclusion is made that the strategic narrative is an important tool of state policy that ensures effective communication and contributes to the implementation of strategic goals in the sphere of national security and international relations. Its significance in shaping information policy in the context of hybrid warfare is emphasized.