Традиционная одежда как индикатор самоидентификации и фактор сохранения культуры в условиях промышленного освоения исконных земель (на примере эвенков Сюльдюкара)

The aim of this research was to investigate the socio- cultural significance of traditional clothing as a marker of ethnic identity. The research employs a variety of methods, including analysis and review of scientific literature, surveys, focus groups, and an examination of social media posts. A small ethnic group, which has managed to maintain its core identity and ethnic identity despite the processes of change in ethnic identification, is an example of how ethnicity can develop in the face of industrial exploitation of ancestral lands. The features of the transformation of traditional Evenki clothing and the phenomenon of maintaining the ethnic distinctiveness of the Evenki in Syuldyukar were examined. The ethnic community of the nasleg, with great perseverance, defends the right to preserve their identity. The activities of the local administration, cultural center “Birikan”, secondary school, and population, as well as the creation of creative teams, contribute to supporting the ethnic self-identification of this group. Vestimentary culture has become one of the main unifying factors for the small Evenki ethnic group in Syuldyukar. Contrary to the belief that the display of traditional costumes by creative groups and as festive attire is a sign of folklorization, it is an integral part of community life. In the challenging circumstances of the survival of an ethnic group, vestimentary culture serves to distinguish them from others. Keywords: Syuldyukar, collective memory, cultural preservation, Evenki culture, ethnic self-identification, symbol, traditional clothing, new forms, transformation, ethnic self- identification, symbol