When AI is Creative: How Do Humans Perceive Creativity When AI is Involved?

The newest wave of generative AI technology successfully augments humans in creative work and generates creative outcomes from scratch. While existing studies show that AI improves human creativity outcomes, less is known about how humans perceive and evaluate creativity when informed that AI is involved. This study contributes to the literature on task-dependent algorithm aversion by conducting an experiment (n=201) to test whether humans evaluate creative outcomes differently when presented with the information that AI is involved. We find that humans provide lower creativity evaluation when informed that AI is involved in creating the outcome (either as an idea provider or executor or both). Our results also suggest that high-creative individuals do not evaluate creativity differently when AI is involved.

Publication Details

Journal
Journal of the Association for Information Systems
Published
2024-12-15
Citations
1
Primary Topic
Laser Design and Applications
Type
article
Field-Weighted Citation Impact
0.21
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article

When AI is Creative: How Do Humans Perceive Creativity When AI is Involved?

1 citations
Journal of the Association for Information Systems
Laser Design and Applications
0.21
article

When AI is Creative: How Do Humans Perceive Creativity When AI is Involved?

article en
1 citations

Abstract

The newest wave of generative AI technology successfully augments humans in creative work and generates creative outcomes from scratch. While existing studies show that AI improves human creativity outcomes, less is known about how humans perceive and evaluate creativity when informed that AI is involved. This study contributes to the literature on task-dependent algorithm aversion by conducting an experiment (n=201) to test whether humans evaluate creative outcomes differently when presented with the information that AI is involved. We find that humans provide lower creativity evaluation when informed that AI is involved in creating the outcome (either as an idea provider or executor or both). Our results also suggest that high-creative individuals do not evaluate creativity differently when AI is involved.

Journal of the Association for Information Systems
Openalex Percentile: Top 43%
Laser Design and Applications
0.21
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When AI is Creative: How Do Humans Perceive Creativity When AI is Involved? · Journal of the Association for Information Systems (2024) | TGRS Research Map | TGRS