Етичність використання теми війни у комерційній рекламі

The ongoing war in Ukraine remains a central focus for the majority of Ukrainians. Advertising aims to maintain a connection with its audience. Since the war theme is relevant and relatable for consumers, the creators of the aforementioned media products strive to incorporate it into their work. However, ethical rules remain in force despite the war. Therefore, advertising must also adhere to these principles. The goal of this article is to determine the frequency of unethical use of the war theme in commercial advertising. To achieve this objective, a comprehensive set of scientific methods was employed. Methods of analyzing scientific sources and generalization were used to formulate the theoretical framework for the study.