ВПРОВАДЖЕННЯ ШТУЧНОГО ІНТЕЛЕКТУ (ШІ) В РОБОТУ ОРГАНІЗАЦІЙ

The article sets out the specifics of implementing AI in the work of organizations. It is noted that in 2024 this is the leading direction of improving activities, focused on automation, creating innovative products, maintaining the competitiveness of the labor market organization. The purpose of the article. The purpose of the article is to identify the features and directions of implementation of AI tools in the work of organizations, in particular, on the example of Zaporizhzhia city. The key theses of the scientific discourse of the ХІХth century, related to the socio-philosophical understanding of the human-machine relationship (K. Marx and L. Mumford), as well as the ХХth-ХХІst centuries (S. Russell, F. Fukuyama, R. Kurzweil), are considered. It was found that the most active consumers of AI services are large organizations that are able to provide data processing on an ongoing basis, which consider it as one of the areas of investment. It was found that the frequency of use of AI tools is associated with the specifics of the organization's work, where the dominant sector is institutions whose activities are related to the analysis, creation of text, audio and visual data. A number of issues that need to be addressed in connection with the exponential growth of the use of AI in organizations are highlighted: reviewing the system of human-machine interaction in the workplace; expanding the professional categories of specialists capable of working with AI; resolving issues related to trust, ethics and confidentiality when using AI. It was determined that the expert of Zaporizhzhia city will start as the most popular generative, language models and analytical models of AI. Among the recommendations of the experts there are proposals for the implementation of an AI training program for both employees and managers; working with the motivational sphere of employees; investing in the purchase of AI tools; paying attention to issues of confidentiality and data security. The introduction of AI tools into the activities of organizations is currently one of the leading areas of innovative development of countries. Historically, the sociophilosophical discussion on the use of AI was preceded by the understanding of human-machine interaction associated with the concepts of industrial societies.