Using Fantasy Sports to Connect Process with Product in ADPR/SPMC 464/864 – Sports Media Relations and Promotion

The purpose of this portfolio is to analyze the relationship between assignments and desired learning outcomes in ADPR/SPMC 464/864 – Sports Media Relations and Promotion. ADPR/SPMC 464/864 Sports Media Relations and Promotion remains a challenging course to navigate but the process of developing this portfolio demonstrates that it has many strengths. The first of these strengths is the simple structure that centers the course around a fantasy football team (NFL in fall, EPL in spring). Most students were already familiar with fantasy sports and, in general, appreciated the inherent competition within this structure. Feedback from students’ year-end self-assessments from two semesters revealed three key areas of learning: feedback, collaboration, and skill-building. These concepts appear to align with the desired outcome that students learn to identify and articulate how process informs product.