Використання цифрових технологій у підготовці майбутніх менеджерів та економістів

The article raises the issue of using digital technologies in training future managers and economists. The importance of using such digital technologies in the field of economic education is emphasized, such as online learning platforms (Coursera, Udemy, EdX, Prometheus); Big Data tools and analytics for modeling economic processes (Power BI, Tableau, Python, R); software tools for financial analysis and business process management (SAP, 1C, QuickBooks); artificial intelligence in forecasting market trends, etc. The main areas of application of digital technologies in training managers and economists are systematized, which include interactive learning and online courses; the use of economic modeling and data analysis; automated business process management systems; use of artificial intelligence and machine learning; digital security and blockchain technologies. The components of the impact of digital technologies on the professional training of managers and economists are presented, including the formation of new professional competencies, in particular, digital literacy; the development of analytical thinking and the ability to forecast; ensuring the competitiveness of graduates in the labor market; and adaptation to the conditions of the digital economy and the globalization of the business environment.