SUSTAINABLE BEACH TOURISM ASSESSMENT BASED ON INDONESIAN SUSTAINABLE TOURISM DESTINATION GUIDELINES IN THE OECINA BEACH TOURISM AREA

The Indonesian government's approach to tourism development is based on a growth strategy that aims to promote economic equality and enhance the population's welfare. This approach is also oriented towards regional development, which relies on the community and empowers local communities across various sectors. The principles of sustainable tourism are further elucidated by the Minister of Tourism and Creative Economy Regulation Number 9 of 2021, which sets forth guidelines for sustainable tourism destinations. Sustainable tourism assessments must adhere to the guidelines for sustainable tourism destinations, given the pressing need for tourism development in Indonesia. The issue that arises in the management of beach tourism is how to guarantee the sustainability of beach tourism by the sustainable tourism destination guidelines. The objective of the preliminary assessment of tourist areas is to provide managers with initial guidance for enhancing Oecina beach management. The assessment of the sustainability status employed the sustainable tourism self-assessment platform Desti.id, comprising 175 questions distributed across four domains: governance, social and economic aspects, cultural aspects, and environmental aspects. The data analysis commenced with the administration of in-depth interviews, accompanied by questionnaires, to key informants and area managers. The study's findings are presented in the form of leverage factors, which can be employed to inform a strategy of gradual improvement. The results demonstrated that the status was unsustainable, with an average existing condition value of 20.45. It was thus necessary to implement improvements to 15 sensitive factors in the existing condition, which were to be achieved gradually through three sustainability scenarios.