RESEARCH CONCEPTS IN DEFINITION OF THE DIGITAL ECONOMY

The subject of this study is the digital economy: theories and approaches to defining the concept. The article examines the definitions of the concept of “digital economy”, conducts a terminological analysis of the concept and pays attention to the main practical aspects describing this phenomenon. It should be noted that there is a variety of approaches to the definition of the concept of “digital economy” in legislative documents, scientific research and practical activities. The author builds a logical scheme of interaction and interpenetration of processes arising in the course of creation of the digital economy, which allowed forming the author's vision of the essence of the definition for its further use in science and practice. The article also examines the main elements related to the conceptualisation of this concept, the aspects of the digital economy that distinguish it from the conventional economy, and focuses on the advantages of the digital economy.