THE ROLE OF THE PUBLIC RELATIONS PLAN IN SUCCESSFULLY RUNNING A HUMANITARIAN CAMPAIGN

Public relations activity is increasingly widespread worldwide, each company knowing that in order to make its activity known to the public, it requires punctual public relations actions, actions that require proper planning and organization. Planning must be preceded by research and communication with all stakeholders, with company employees, but also with external partners. At the same time, for an efficient planning, a very important element is the budget available, but also the other material resources involved in the campaign. In the work the humanitarian campaign I presented is an example of the implementation of the stages of planning such an activity. It started with the definition of the goal, continued with the raising of money to pay part of the treatment of the twin children suffering from autism spectrum disorder, then the activities were planned: a charity football match, raffles, etc. Also, partnership was concluded, sponsorships were obtained in order to successfully run the humanitarian campaign. Therefore, for the success of a humanitarian campaign it is important to carefully plan each stage and to probe the expectations that the public has, but also to choose those categories of audiences that are suitable for the proposed goals.