Pendampingan UMKM Kuliner di Mahavihara Mojopahit Desa Bejijong Trowulan

Current culinary business trends directly relate to the culinary sector's favorable prospects and opportunities. Culinary MSMEs in Mahavihara Mojopahit, Bejijong Village, Trowulan need to expand their customer base beyond tourists to the Mahavihara Mojopahit tourist area. This circumstance
\nnecessitates a more proactive marketing strategy, namely a digital marketing strategy. Assistance for MSMEs begins with a preparation period that includes Focus Group Discussions and comparative studies of culinary tourism centers (SWK) that have successfully implemented digital marketing
\nstrategies. Furthermore, assistance is provided through stepwise training in digital content production, customer engagement, and operational management. This MSME assistance strengthens MSME partners' knowledge and skills in digital marketing