The moderating role of trust in the internationalisation process of West African SMEs:a study of Ghanaian and Nigerian SMEs

This paper explores the interaction between trust and SME internationalisation in the market economies of Ghana and Nigeria. Recognising SMEs as crucial to economic growth, this study aims to bridge the gap in understanding how they achieve internationalisation with limited resources and insufficient institutional support. We highlight the significant role that trust plays within the context of institutions, particularly in overcoming internationalisation challenges posed by weak formal institutional structures. The proposed methodology is examined, and we conclude by considering how increasing interest in cross-cultural comparisons will shed light on the diverse institutional impacts on trust-building and internationalisation strategies. The findings are expected to inform policy, enhance academic discourse, and guide SMEs in developing economies toward successful internationalisation efforts.