Malled to Death: Surviving Sprawl and Redreaming the American Mall

America underwent a shift in city planning post-WWII, a change which still shapes America today. In contrast with Sprawl’s failures in mobility, community, and beauty, New Urbanism, a return to traditional city planning, is presented as the solution to these shortcomings. New Urbanism lacks adequate marketing to advocate these successes, thus more competitive media, such as video, must be pursued. Using the local mall, River Ridge, as a case study to show Sprawl’s short-sighted pseudo-solutions and New Urbanism’s time-tested true solutions, a testimonial-style script is put forth to catalyze the Lynchburg community in promoting traditional city planning.